{"id":49476,"date":"2024-02-06T01:05:00","date_gmt":"2024-02-06T04:05:00","guid":{"rendered":"https:\/\/panoramadelsur.com.ar\/?p=49476"},"modified":"2024-02-06T02:39:08","modified_gmt":"2024-02-06T05:39:08","slug":"cerveceria-quilmes-apuesta-a-la-cerveza-sin-alcohol-con-la-inauguracion-de-una-planta-en-argentina","status":"publish","type":"post","link":"https:\/\/panoramadelsur.com.ar\/?p=49476","title":{"rendered":"CERVECER\u00cdA QUILMES APUESTA A LA CERVEZA SIN ALCOHOL CON LA INAUGURACI\u00d3N DE UNA PLANTA EN ARGENTINA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cervecer\u00eda y Malter\u00eda\u00a0Quilmes apuesta a la cerveza sin alcohol y puso en marcha su primera planta dealcoholizadora en Z\u00e1rate, con una inversi\u00f3n de US$ 3 millones.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed la compa\u00f1\u00eda de bebidas busca ampliar su portafolio y desarrollar este mercado en la Argentina que a\u00fan es chico.\u00a0El desembolso, adem\u00e1s, es parte del\u00a0plan de\u00a0inversiones\u00a0que la compa\u00f1\u00eda viene llevando adelante con el objetivo de\u00a0ampliar la producci\u00f3n local de marcas internacionales.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El foco es aumentar la capacidad productiva e incorporar nuevas tecnolog\u00edas. Como resultado de este compromiso, todas las cervezas que vende la compa\u00f1\u00eda son elaboradas en las 7 cervecer\u00edas que tiene en diferentes provincias del pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abHoy\u00a0el segmento de cervezas sin alcohol est\u00e1 cercano al 1%, pero mercados m\u00e1s evolucionados en la categor\u00eda como Alemania, Canad\u00e1 o Estados Unidos est\u00e1n cercanos al doble d\u00edgito\u00bb, coment\u00f3\u00a0Eugenio Raffo, VP de Marketing de la compa\u00f1\u00eda.\u00a0 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y agreg\u00f3:\u00a0\u00abEsto demuestra que\u00a0la categor\u00eda tiene mucho para crecer\u00a0y buscamos impulsar ese crecimiento ofreciendo nuevas propuestas para diferentes consumidores y gustos\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de este proyecto, la compa\u00f1\u00eda comienza a\u00a0elaborar en el pa\u00eds Stella Artois Sin Alcohol,\u00a0en porr\u00f3n 330 ml y en la nueva lata 473 ml, para abastecer al mercado local.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cervecer\u00eda y<\/p>\n","protected":false},"author":1,"featured_media":39574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-49476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quilmes"],"_links":{"self":[{"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/49476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49476"}],"version-history":[{"count":1,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/49476\/revisions"}],"predecessor-version":[{"id":49478,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/49476\/revisions\/49478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=\/wp\/v2\/media\/39574"}],"wp:attachment":[{"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panoramadelsur.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}